Projects that blend creativity and storytelling

A look into the work that defines my creative journey, from content production to storytelling across different media. Each project reflects how I think, build, and evolve ideas that connect, inspire, and grow.

Process

Please click on the logos to be redirected to the official site/ channel.

Struggles of the ’90s Kids is a content creation collective that blends gaming, culture, and design. As a creative producer, I oversee video content, apparel concepts, and digital storytelling, connecting nostalgia with modern creativity.

Generation: Why Not? is a gamecast-style podcast where curiosity meets chaos. I lead production, editing, and creative direction as we turn fun quizzes, riddles, and wild guesses into engaging, light-hearted content that celebrates imperfect creativity.

Branding

Editing timeline in CapCut includes the multi-layer video, subtitles, and audio mix for pacing and comedic timing.

Social distribution strategy through TikTok to boost discoverability and audience engagement.

Web Build

Managing and organising visual assets to ensure consistency across web, apparel, and brand touchpoints.

Co-built the official SOT90K website on Squarespace, which includes the page structure, content blocks and brand flow.

Retro-themed homepage design inspired by the 1990s gaming culture.

SEO & Analytics

Tracking website performance to understand audience behaviour, traffic sources, and content effectiveness.

Achieved a 100% SEO completion score for all the metadata and alt-text optimised for search indexing.

Content Distribution

Created a cross-platform link hub (bio.site/sot90k) to centralise content access and increase funnel efficiency.

Portfolio