A look into the work that defines my creative journey from content production to storytelling across different media. Each project reflects my love for creativity that connects, inspires, and grows.

Process

Please click on the logos to be redirected to the official site/ channel.

SOT90K – Creative Playground

Struggles of the ’90s Kids is a content creation collective that blends gaming, culture, and design. As a creative producer, I oversee video content, apparel concepts, and digital storytelling, connecting nostalgia with modern creativity.

GenWhyNot – Gamecast

Generation: Why Not? is a gamecast-style podcast where curiosity meets chaos. I lead production, editing, and creative direction as we turn fun quizzes, riddles, and wild guesses into engaging, light-hearted content that celebrates imperfect creativity.

Branding

Editing timeline in CapCut includes the multi-layer video, subtitles, and audio mix for pacing and comedic timing.
Social distribution strategy through TikTok to boost discoverability and audience engagement.

Web Build

Asset management for apparel photos, website visuals, and brand elements.
Co-built the official SOT90K website on Squarespace, which includes the page structure, content blocks and brand flow.
Retro-themed homepage design inspired by the 1990s gaming culture.

SEO & Analytics

Website performance tracking that includes the direct traffic sources and visit trends.
Achieved a 100% SEO completion score for all the metadata and alt-text optimised for search indexing.

Content Distribution

Created a cross-platform link hub (bio.site/sot90k) to centralise content access and increase funnel efficiency.