Digital & Social Media Marketing (BUS359) strengthened my ability to connect creative decisions with measurable outcomes. Through developing a Digital Assets Report, I worked with customer personas, audience behaviour analysis, and performance metrics to inform strategic marketing decisions.

This module reinforced the importance of data-driven storytelling, using insights not just to report performance but also to guide optimisation and future content direction.

Selected reports and datasets are available upon request.

Alongside academic work, I completed Google certifications to strengthen my practical understanding of analytics, measurement, and performance evaluation.

• Google Analytics

• Google Ad Measurement

• Google Ad Search

These taught me how creativity and data can work together; one inspires and informs.